Best 7 Instagram Marketing Strategies for photographers

Best 7 Instagram Marketing Strategies for photographers

I am into the creative line of photography but still, I feel marketing plays a key role because only if you have an audience then only you can have better future prospects. For creative and professional photographers, I am jotting down a few important Instagram marketing strategies for photographers here. I am sure this blog will be useful for budding photographers as well as the established one to receive positive feedback over work and also find potential clients! Do you wish to discover the best 7 Instagram Marketing Strategies for photographers? If yes, then just read on!

marketing strategies for photographers

Best 7 Instagram Marketing Strategies for photographers

1.Understand what your niche is

If you are serious about getting an audience for your photography works then you will have to understand what your niche is. Clearly define the same and make a portfolio that revolves around the basic theme that you have selected. Once you have a decent audience and once they have understood your style, they would come back to you and will also come up with various other users. In this fashion, you will have more fans and users for your creative style.

2. Post the work you are great at

Every image should have the wow factor that you have created and hence post the best and aesthetic work over Instagram and give your followers the creative juice that they need. Over a period of time you will come to know what your best work is and finally, you will start sharing these things with them! This would be a great chance to pose your works and also try the creative photography in its real sense.

3. Ditch the phone camera and rely on DSLR or Mirrorless camera

If you are looking for the perfect photography solutions then you will have to ditch the phone camera. Just get ahead with the best DSLR or Mirrorless camera and you will see how amazing the results will be. You can read best 4 creative photography tricks you can try for unusual effect and let your DSLR be free enough to get into the creative mode. The reason why I advocate DSLR over here is because, it will give you a chance to shoot in raw and also it would work at its best in the low light conditions.

4. Quality is better than quantity

instagram marketing strategies for photographers
Source: Pexels

You should post often but remember, your images should be best enough in quality. So, it would be wise to rate quality better than quantity over here. If you develop or routine or schedule to post the photographs then it would earn you a fan following. But if you smartly work over the patterns of posting then you will surely win over. Like, if you post the photograph in the morning, it will be the best time. Also, posting on Sunday mornings would be the best idea because it is the time when most of the people are free for interactions, creative ideas and so on.

5. Invest some time in thinking over the caption

If you want the audience to get engaged in your work then you will have to invest some time in caption as well. An attractive caption will help in getting genuine viewers who would come up with genuine interactions with you. I have learnt this with my own experience and perhaps that’s the reason why I am adamant over this!

6. Use hash tags

Create hashtags that are unique to you, your community and your photography. You can use hastags up to 30 maximum. By using popular hashtags, you will be able to gain better exposure and hence you will be able to reach to the audience in the better ways. 

7. Follow discipline as you are facing live audience

You should tag the businesses, clients and even the people, wherever you can. Also, make sure that people who comment or ask you something, you should be able to reply to them. This is because; Instagram is a live community with live people. So, when you are interacting with them, you should be able to do so with complete discipline.

Conclusion

I hope you are able to digest the above content! If you like best 7 Instagram Marketing Strategies for photographers, I am sure you will also like this particular video giving you a brief idea about IG marketing for photographers. Just have a look. 

Friends, do let us know how you feel about the Instagram strategies for photographers that we discussed above. If you have any questions, do post them here in comment section. We love to receive feedback from you!