3 Worst Photography Business Marketing Mistakes you are Making and that you should avoid
You have started a photography business with the hope that you succeed in your career. Well, everyone wants a good and stable career and it’s a good thing to be serious about it. You now want to advertise or market your business so as to attract more clientele. But on your way, it would be better that you don’t overdo anything that might negatively affect the health of your career.
So, with my experience, I would like to share with you 3 Worst Photography Business Marketing Mistakes you are making and that you should avoid. But before that I would like to tell you that photography business is a creative business and hence photography business marketing will have different set of strategies.
Check out what mistakes you are making right now to market the photography business
1. Your website is too formal
Again, I would repeat that photography is a creative business and if you as a photographer present yourself too formally online as well as offline, then perhaps it might not work to the level of cent percent. Like, if you are presenting details about your professionalism, experience and clientele, it would be good. But at one point this will become boring.
What people want to see in a photographer?
- Well, people would also like to see you as a human behind the camera
- People would want to know what you like personally
- People would want to know about your style of photography
- People would want to know who and how you are
So, don’t try to be too formal via your website or social media profile. Let the people see the human touch too!
2. You just advertise without any motive
When you opt for photography business marketing there’s a lot you can do and you would want to do. But there’s no point in advertising on every space without an intention or motivation. Rather, it would be great, if your business is marketed by your own clients with a positive word of mouth.
So, the trick is, you should let the previous happy clients, document about the experience that they had with you. Perhaps, this action would surely be a calling action and it would benefit your business too. Your happy clients would create a positive image of yours and what can be better than this? So, stop your unintentional photography business marketing.
I agree with the fact that you have invested a lot in your photography gear, accessories and a lot of other things. So, now you aggressively want to get into photography business marketing and start earning money. But, if you are exposed on every social media platform then it would be wastage of your resources. So, you will have to decide which social media platform gives you maximum number of clients and the best exposure ever.
As per photography experts, the marketing platforms that would be quite useful for a photographer to build his career are:
But again, you should analyze that which photography business marketing strategies and platforms work for you and based on that you need to take the right action.
Some photographers would even get into sending cold emails. This would be of no use for your career. Rather, you can use the social media platforms to connect with the fellow photographers or join the best photography forums for support and discussions.
Do you think that you were doing any of the photography business marketing mistakes as listed above? If yes, then please rectify them so that you can give a kick start to your career.
